Mountaineering for El Capitan

According to Ist, the world's largest pizza company, Domino's Pizza has revealed plans to open its first outlet in the Philippines. The company aims to capitalize on the Southeast Asian country's growing appetite for pizza. Domino's Pizza, which operates in over 90 countries globally, sees the Philippines as a key market in its expansion strategy.

The announcement comes as the pizza chain looks to accelerate its global growth, particularly in emerging markets. Domino's Pizza currently has over 5,000 stores worldwide and is targeting further expansion, particularly in Asia. The company believes the Philippines offers significant opportunities for growth given the country's large population, rising disposable incomes, and increasing urbanization.

"The Philippines is a highly attractive market for Domino's Pizza, with a growing middle class and a strong appetite for pizza," said a company spokesperson. "We see significant potential to grow our brand and deliver our high-quality pizza to consumers across the country."

Domino's Pizza plans to open its first store in the Philippines in the capital city of Manila, with plans to rapidly expand to other major cities in the country over the next few years. The company will compete with local pizza chains as well as international players such as Pizza Hut and Jollibee.

The move into the Philippines is part of Domino's Pizza's broader strategy to expand its global footprint and capitalize on the growing demand for pizza worldwide. The company has been particularly successful in international markets, with over 60% of its total sales now coming from outside the United States.

"We see tremendous opportunities for growth in international markets, and the Philippines is a key part of our global expansion strategy," said the company spokesperson. "We're confident that our focus on quality, innovation, and customer service will resonate with Filipino consumers and help us capture a significant share of the rapidly growing pizza market in the country."

The Philippines' pizza market is estimated to be worth over $500 million and is expected to grow at a rate of around 8% annually over the next few years. Domino's Pizza's entry into the market is expected to intensify competition and drive further innovation in the industry.

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